Wizards of the Coast Online Store

Wizards of the Coast Online Store

On May 16, 1997, Wizards of the Coast opened an online store which allowed customers to buy their products directly over the internet. In order to promote sales and to win customers for the online store, a temporary reward program was initialized in 1999. For each purchased Mercadian Masques booster box, the buyer was presented a Serra Angel foil card while supplies lasted.

In July 2002, Wizards of the Coast decided to outsource their online shop to Sean Vanderdasson, former Wizards of the Coast employee and owner of the online store SVGames.